IL PASSO SS20

The Spring Summer 2020 Collection signed by Il Passo invites you to discover new territories of Freedom, Exclusive Design and Fine Quality. Presented as a speech about the world we live in, this collection defines a dynamic, active and free of preconception universe, a new world with different perspectives to be explored.

Provocative & fascinating, the SS20 campaign easily captures a modern elegance through its dynamic color palette. From within the campaign concept a new identity for Il Passo man emerges; he is featuring an exuberant dimension of character. Every image is used as a mean to highlight the utilitarian design of products, the quality of the materials used.

We are talking about various combinations of textures and accessories that test your creativity. The holographic and the transparent materials along with the bold prints transform our scenes into a celebration of the paradox. The ordinary becomes The Extraordinary.

Art Direction: Marian Palie
Photography: Dragos Borcanea
Styling: Emilian Pospaii
Make-up: Alexandra Apreutesei
Hair: Claudiu Chirita
Models: Simona Bitiusca / One Models, Mihai Railean & Petru Cupcea / Attitude Models Management